As of July 1, 2023, the version of Google Analytics we have used for 10 years will stop processing hits. This is a major change, and it means that Google Analytics 4 (GA4) will fully replace Universal ...

Did you forget to complete your properties’ Google Analytics 4 (GA4) setup before the Universal Analytics (UA) deprecation on July 1? Today, we begin shutting down Universal Analytics as we welcome ...

You can now find extra guides that show you how to use GA4 features, and have the choice to report any issues to the Google team. Google Analytics 4 introduced new instant support features to assist ...