Loyalty points are becoming more liquid as airlines give customers more choices over when and how much of their accumulated ...

The BofA Rewards program is free to join for eligible Bank of America checking account customers and provides 10% to 75% ...

Customer loyalty programs may have been around for decades – but they are changing fast and becoming more important for today’s digital-first and economically-concerned consumers. This is driving the ...

McDonald’s is rethinking how it rewards customers as the fast-food giant looks for new ways to keep diners coming back.

Today’s diners are more willing than ever to explore new brands and just as quick to move on when their expectations aren’t ...

More Americans care about loyalty reward programs, and PNC Bank seems to have noticed. EY’s 2025 Loyalty Market Study reported that 41% of 1,606 respondents stayed loyal to a brand because of its ...

Loyalty programs are having a full-circle moment. Before the digital age, they were mostly punch card-style analog programs. Then, came email signup lists, and for a while it seemed like every other ...

Fatburger, the Hollywood-favorite brand known for its made-to-order burgers and owned by OHG Brands, is giving fans even more ...

Ask any bank executive why they run a rewards program and you'll get some version of the same answer: to increase retention, engagement, or top of wallet. Those are all great reasons, but only half ...

Available exclusively through the GoKinetic mobile app, Kinetic Rewards gives customers access to discounts, special offers and experiences. The program was developed in partnership with global ...

Budgets are tighter, discount fatigue is real and engagement alone no longer passes as proof that a program is working. CMOs are being asked a simpler, tougher question: What is loyalty actually ...