Pallavi Mestry Haval has taken on the role of head of media at Pidilite Industries, where she previously served as senior ...

Tanya joins the agency from Ogilvy, where she was working as Ogilvy – category lead, Sparkling INSWA for global brands Sprite ...

The snacking category is drawing FMCG interest, with companies increasingly looking to acquire emerging and premium food ...

The report found 69% of marketers don't use attention in media planning, while 86% would consider reallocating budgets if ...

Gresbond by Kajaria, the tile-fixing solutions brand from Kajaria Ceramics, has appointed Ranveer Singh as its brand ...

Redseer estimates 60-65 million shoppers participated in the first two days, with growth driven by orders across mobiles, ...

How Café Coffee Day helped make café culture mainstream in India, before financial troubles, rising competition and changing ...

V. P. Marketing of Myntra Deepash Jain commented on why the online retail giant is turning customers into creators even if ...

Once a low-cost experiment, meme-page marketing is becoming a planned media play, with brands weighing the cost of ...

Influencer marketing is often bought like media when it should be bought like trust. A creator's popularity means little if ...

Spykar, a denim-first fashion brand, has expanded its retail footprint with new stores upcoming across multiple cities including Ghaziabad, Vizag, Simdega, and Darbhanga. As part of its growth ...

For most beverage companies, one successful energy drink would be enough. For PepsiCo India, however, Sting's dominance appears merely the beginning. Advertisment The company has broadened its energy ...